Midtown Athletic Clubs / Fit People are More Fun
A unique brand platform in the crowded athletic club arena was born from the belief that fit people lead happier lives. By trading the usual photos of ripped abs and sexy models for colorful graphics depicting the inner joy that comes from being fit, we gave Midtown an ownable visual language that carries through to all channels.
Magazine Full Page and Poster
Direct Mail
OOH
Billboards
